Armed with a well thought-through definition of requirements and a clear understanding of the strategic platform underpinning the campaign, we are ready to start the creative process.
We operate with cross-functional, inter-dependent teams to collectively arrive at creative and workable solutions that will achieve results. Our designs deliver a solution that integrates the communication and strategic objectives of the brand.
The Show Off design team conceptualizes ideas with a rigorous evaluation.
• Will this idea allow your brand to stand out in the cluttered retail space?
• Will it carry through the brand message from other media in an integrated way?
• Will it influence a purchase?
Materials are evaluated for their aesthetics, functionality, cost effectiveness and appropriateness.
The industrial and engineering designers ensure that what is produced is structurally sound, stable and able to carry the merchandise or reading material for the duration of the campaign. Our aim is for harmony between the conceptual, graphic and structural considerations. A balance of form and function.
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