Digital advertising, also called Internet advertising (Internet Marketing) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
TV’s and monitors are the digital version of traditional litebox advertisements.
These TV’s display a variety of digital advertising messages.
They are targeted because they provide advertisers with the opportunity to change advertising messages throughout the day.
Digital TV displays are cost-effective because several advertisers share the expense with rotating advertisements.
They are flexible because new designs and advertising messages can be changed quickly and frequently as required.